Today, people shop for schools like they do other items. In this competitive era it is important that school districts tell their story and share their mission and vision with the community. A successful strategic communication plan requires clearly identified tactics, access to needed resources and ongoing evaluation and feedback.
A comprehensive communication audit will identify where to focus your communication efforts and improve your district's overall system of communication.
We evaluate and put a plan in place for items such as:
• District branding
• Website performance
• Opportunities for group conversations with parents and/or community members
• Email, newsletter, direct mail and social media presence
• Media engagement
• Increased access to school board meetings and board documents