How should we measure the success of our schools?

If you ask 50 people, you'd probably expect 50 different answers. And yes, opinions vary, especially when you break it down by staff, parents, and community members without children in the schools.

At School Perceptions, asking people questions is what we do. In fact, for the last 25 years, we've asked this very question thousands of times in schools and communities across the country. Despite all the differences in opinions, one answer is consistently near the top for each group, every year: Preparing students for life after high school. For 25 years, that hasn't changed.

Students are in school for a short chapter of their lives. What folks want most is simple: young people who leave school ready for what comes next - whether that's college, a career, the military, or another path entirely. Parents want their children to have purpose and confidence.

The challenge is that “what comes next” looks different for every student. One-size-fits-all planning does not work. Despite the incredible work schools are already doing, too many students still graduate unsure of their direction, disconnected from opportunities, or uncertain about how their interests connect to the real world.

The Gap

We spend a lot of time in education measuring what students know. Reading levels. Math proficiency. Graduation rates. These things matter, but they tell us very little about whether a student knows where they're going or how to get there.

Here's what the data tells us:

  • Nearly 1 in 3 high school graduates never enroll in any post-secondary education.
  • The average public school has 1 counselor for every 370 students. Meaningful, individualized guidance at that ratio is nearly impossible.
  • Over $1.7 billion in scholarship aid goes unclaimed every year.

These are failures of connection. Students aren't connected to information, opportunities, or the adults who could help them navigate what comes next.

Then there’s the part that rarely gets said out loud: this is also a community and workforce problem. When students graduate without direction, local businesses lose future employees, communities lose momentum, and families lose the long-term stability that comes from their children finding purposeful careers.

The talent is there. What's missing is the bridge.

School Perceptions has built that bridge: it’s called Opening Doors. It combines ongoing student engagement surveys, career exploration tools, readiness assessments, planning resources, and community partnerships into one system to help you answer three key questions:

  • Are students okay?
  • Do students have direction?
  • Are students ready for life after high school?

Meet “Robert Smith”

This summer, we’re going to show you how Opening Doors works with some help from Robert Smith. Robert is about to start high school.

He’s not failing classes. He’s not “at risk.” He’s not getting called into the principal’s office every other Tuesday. Honestly, if you asked most adults in the building about Robert, they’d probably describe him the same way:

“Seems like a good kid.”

And to be fair, he is.

But Robert also isn’t entirely sure where he fits in yet. He doesn’t really know what he wants to do after high school. He’s nervous about whether he’ll make friends. He’s vaguely aware adults keep asking him about “career pathways,” even though he still occasionally forgets his backpack in the gym.

In other words, Robert is a freshman.

Over the next several months, we’re going to follow him through an entire school year.

Robert isn’t a real student, but the situations he experiences are going to sound familiar.

Throughout this series, we’ll show how Robert’s school uses the Opening Doors tools throughout the year — not just to collect data, but to actually support students more intentionally.

You’ll see how schools can identify disengagement early through transition surveys and engagement data. You’ll see how career exploration can move beyond “What do you want to be when you grow up?” You’ll see how students connect to internships, mentors, colleges, and opportunities in their own communities. And you’ll see how schools can measure whether students are truly prepared for life after high school instead of simply assuming they are.

But we’re also going to show the messy human side of the process.

Robert will discover careers he’s excited about. He’ll discover others that sound terrible. He’ll realize some careers require coursework he hadn’t considered. He’ll sign up for opportunities in the community. He’ll probably become overconfident about a few things he’s not actually prepared for yet. (Honestly, that last part is true for most adults, too.)

Meanwhile, behind the scenes, his school will be making decisions based on real student data instead of assumptions, hunches, or whichever conversation happened loudest in last Tuesday’s meeting.

You’ll see how counselors, principals, teachers, district leaders, school board members, and even local employers all experience the same student from very different perspectives — and how difficult it can be to coordinate those efforts without a shared system.

Most importantly, you’ll see how small interventions early in the year can dramatically change a student’s trajectory later on.

The goal isn’t simply to get them to graduation day. The goal is to help them leave school with direction, confidence, opportunities, and a realistic understanding of what comes next.

Follow Robert’s journey starting next month.


The School Perceptions Resource Center features the voices of our team members. This post was written by Scott Girard, Project Manager.

Our Experience

24
Years
3,388,274
Surveys
1,368
Districts